Wikibooks:Featured books/Nominations/Addition/Marketing

Marketing
Covers a fairly wide range of topics related to the subject Markets 13:26, 24 March 2007 (UTC)


 * [[Image:Symbol neutral vote.svg|15px]] Neutral I don't feel I know enough about the topic to judge this book's coverage of the subject matter but the book itself looks, at least to me, to be a good start. A major thing that I feel is missing from this is an example, to show people maybe how to go about market research (i.e. what sources of information could you use to research the market? Is a certain source better than others? If you want to do a poll, how would you go about doing so without creating bias?), develop a plan (how do you determine market size? What types of tools could you use to evaluate?), and so forth. The order of the steps seems pretty weird to me as well (I'd think you'd do research before developing the product, for example, but again I haven't studied the subject so I'm not sure). But overall, I'd say it's good so far, and it could certainly become a FB sometime in the future.. Mattb112885 (talk) 12:49, 18 April 2007 (UTC)
 * [[Image:Symbol oppose vote.svg|15px]] Oppose There are alot of formatting issues that I can see in this book, specifically the pre-formatted page navigation that spills past the page, and the over-reliance on bulleted and numbered lists. Good potential here, though, and when the formatting is fixed it should be renominated. --Whiteknight (talk) (projects) 15:14, 18 April 2007 (UTC)
 * [[Image:Symbol neutral vote.svg|15px]] Neutral Again the formatting isn't important to me. I like the topic and the book is interesting but it would be nice to see a few sources for some of the statements in this book. Xania [[Image:Flag_of_Italy.svg|15px]]talk 22:58, 18 April 2007 (UTC)
 * [[Image:Symbol comment vote.svg|15px]] Comment The book should be called "Notes on marketing".  I would support if that change were implemented. It is also missing the chinese proverb: "Man without smiling face should not run shop". RobinH 10:16, 19 April 2007 (UTC)

Not done --Whiteknight (talk) 13:08, 1 May 2007 (UTC)