User:Aggie92/sandbox

Intro: CC
Participation in creating additional content to video games is most notably in Let's Play videos where gamers upload videos of themselves playing a game with their own reaction, editing, commentary or critique - whether it's for entertainment or informational purposes. The term Let's Play was introduced in 2007 on the Something Awful forums and the concept has increased in popularity under a short period of time. Especially noticeable in user-created video streaming websites like YouTube and Twitch. As a result, the copyright of the games used in these videos have not been settled; different developers or publishers give their audience different amount of access to their content for Let's Play videos. Only a handful of games are in the Creative Commons-licensed video games list.

In December 2013, many Let's Play videos were blocked as a result of YouTube's change in their ContentID Policy. (http://www.forbes.com/sites/erikkain/2013/12/12/another-reason-why-youtubes-video-game-copyright-crackdown-doesnt-make-sense/) Companies such as Ubisoft, Blizzard, Capcom, Paradox Interactive and Deep Silver responded by working with YouTube in order to make sure that those videos would not be blocked. (http://www.forbes.com/sites/insertcoin/2013/12/12/blizzard-capcom-ubisoft-and-more-rally-behind-copyright-afflicted-youtubers/)

In the beginning of 2015, Nintendo introduced their Nintendo Creators Program which allows people to use Nintendo's content, while Nintendo claims advertising revenue on Let's Play videos

Controversy
Nintendo Creator's Program Bollocks (The Jimquisition) - Jim Sterling

Middle-Earth: Shadow of Mordor controversy when

Some have spoken in defense of the Nintendo Creators Program and claim that YouTubers defend themselves in order to make more money. http://metro.co.uk/2015/02/08/in-defence-of-nintendos-creators-program-readers-feature-5053017/

The most subscribed YouTuber PewDiePie argued in that Nintendo have the right to do this, however, they don't need to. YouTubers already helps developers and publichers by providing advertisements and exposure of a game for free through their Let's Play videos. Minecraft is an example of how YouTube helped the small, indie, sandbox game to grow into a million dollar business. http://pewdie.tumblr.com/post/109571543425/nintendo-sharing-youtube-ad-revenue