Talk:Social Media/Social media for business

Social Media for Business
Social Media for Business is a broad subject and it would be suggested splitting the chapter into "Social Media Marketing for Business" and "Social Media Practice and Policy for Business". Hence, these two subjects come from two different approaches which can affect/impact on a business. Down the track it may be appropriate to separate the two subjects into individual chapters.

Social Media Marketing: In terms of 'Social Media Marketing' the two major questions asked around social media is 'how' to effectively use the formats to engage a customer basis, and how to monitor these interactions and their success for a Business. This chapter should look at both the 'good' and 'bad' points of previous social media marketing campaigns, and it would probably benefit to try to come to an understanding of the strengths and weaknesses that each social media platform offers for businesses. With this understanding the next step would be to look at how to implement a successful module to monitor Return on Investment (ROI). Keeping in mind that each company/business holds unique values and objectives making one company's module for ROI invaluable to another company. Social Media Practice and Policy: Companies and Businesses need to ensure that they have a Social Media Policy in place which on one hand doesn't limit their social media marketing strategies, but on the other hand still protects the integrity of the company, their staff and ensures a safe work environment; It would be suggested that security and privacy concerns of social media are over viewed on both a company and individual level. In summary, how does a company/business manage "risk" of social media usage.

Other Ideas: It would also be advisable to look at the 'pros' and 'cons' of a company using 'authentic' social media' versus third-party companies who guarantee "x" amount of audience, in "y" period for $Z amount. Blondlox (discuss • contribs) 16:30, 28 August 2011 (UTC)