Talk:Living in a Connected World 2018/In what ways does the practice of copywriting shape the affordance of platforms and websites?

Essay Discussion
Hi !

So I've been thinking and came to the conclusion that our topic might not be that easy to do as there is very little literature available on the relationship between copywriting and affordance. I was thinking maybe we could change our topic to something a little more straight forward? How about this:


 * How does the evolution of social media influence business communication?

I've found a fair amount of relevant reading related to this, and I think we could provide very good case examples as well by explaining how a certain company's communication has changed due to social media. We could also touch on how this might continue to evolve in the future? Let me know what you think!

Hi ! How are you? I'm about to start my part for the essay, I am just finishing up another assignment quick! Just improvise mate (discuss • contribs) 16:27, 2 December 2018 (UTC)
 * I saw that some of your sentences were the same as mine? I think we shouldn't repeat ourselves as that would compromise the cohesiveness of the essay. Just improvise mate (discuss • contribs) 16:44, 2 December 2018 (UTC)

Essay Outline

 * 1) Introduction
 * 2) Aim of the essay
 * 3) Exploring the literature
 * Background to social media
 * Background to business communication


 * 1) Formulating argument using case examples
 * KFC


 * 1) Conclusion

Hi ! I've made some changes to our essay structure, have a look and let me know what you think! Just improvise mate (discuss • contribs) 11:24, 28 November 2018 (UTC)

I will also try to update our resources on a regular basis! Let me know what you think. I would also love to hear your opinion on this! Thank you!

Just improvise mate (discuss • contribs) 16:08, 20 November 2018 (UTC) Zoe090909 (discuss • contribs) 04:58, 22 November 2018 (UTC)

Allocating tasks
Hi ! So, I've decided to create this subsections for us to allocate who's going to do what for our essay. I'm happy to do the introduction and the literature review if that is okay with you, and then maybe you could use the cases that you found to explain how social media changed business communication in those cases? Let me know what you think! Just improvise mate (discuss • contribs) 11:27, 28 November 2018 (UTC)

Edit: I have just read your introduction, well done! Do you mind if I correct some of the spelling mistakes a little? Just improvise mate (discuss • contribs) 11:36, 28 November 2018 (UTC)

Hi ! So, I've made some changes to the things that you have written so far. Looks good so far! So to clarify, I will do the following sections of our essay:
 * 1) Introduction
 * 2) Literature Review

Also, our aim is then to investigate how social media transformed business communication. Essentially, I will go into what social media is by touching on the literature a bit, as well as communication. After that, I will talk a bit about business communication and what the main functions are, after which I will elaborate on how business have been trying to use social media for communication purposes, and more importantly, how it changed the way organisations communicate. I will try to write all this up tomorrow if that's okay for you? I'm interested to hear your opinion on this! Just improvise mate (discuss • contribs) 19:28, 30 November 2018 (UTC)

Hi ! I will do my best to keep up with your organization until tomorrow morning, but I have a part-time job tomorrow, after that, I can do this work. And should we add some attitude of different audiences and institutions to support the functions of social media? I am glad to hear your idea. Zoe090909 (discuss • contribs) 19:37, 30 November 2018 (UTC)
 * That sounds like a great idea! Do you have any resources to support that argument? Just improvise mate (discuss • contribs) 19:44, 30 November 2018 (UTC)
 * Yes, about White Elephant (a battery brand)want to sell abroad, but there is some culture gap from original country to abroad, as a result, this company loses its market for the bad advertisement.

Zoe090909 (discuss • contribs) 19:50, 30 November 2018 (UTC)
 * Great! You could use this as a case example in the Case Studies section! I'll try to finish most of my part by tomorrow so that you can use my sections to write yours! How does that sound for a plan? Just improvise mate (discuss • contribs) 19:51, 30 November 2018 (UTC)
 * good idea for collaboration. And to be compared with it, I also find a successful positive example for it. Thanks to your structure!

Zoe090909 (discuss • contribs) 19:55, 30 November 2018 (UTC)
 * How are you going today?

Zoe090909 (discuss • contribs) 22:05, 1 December 2018 (UTC)
 * Hey! I'm good! Working on our essay all night probably! Also saw your bit, it looks good! Keep it up! Just improvise mate (discuss • contribs) 20:58, 2 December 2018 (UTC)
 * Hey! Have you seen my sections yet? What do you think about them? It's really important that we discuss our sections otherwise we are going to repeat ourselves and the structure of our essay will be off as well. I am going to write a bit more about social media now, just going to expand on its main functions and provide some more examples. Just improvise mate (discuss • contribs) 00:05, 3 December 2018 (UTC)
 * yes, I just watched the new section of our structure. Will you write those app ones by one? and are you at the library? I thought I saw you just now.

Zoe090909 (discuss • contribs) 00:09, 3 December 2018 (UTC)
 * Have you started the Facebook part yet? I just make some preparation for Facebook.

Zoe090909 (discuss • contribs) 00:12, 3 December 2018 (UTC)
 * I am not in the library anymore unfortunately! Your case examples are great, however you might need to talk about them a little more, as I think the word will not be too low! I am nearly finished with my sections, after that we'll just have to write up the conclusion! Just improvise mate (discuss • contribs) 00:32, 3 December 2018 (UTC)
 * ok ! I am develope more about the case with reference. :) as well as polish the word hahaha

Zoe090909 (discuss • contribs) 00:36, 3 December 2018 (UTC)
 * That's fine! Good work so far! I'm also going to add my references in a bit! Just improvise mate (discuss • contribs) 00:45, 3 December 2018 (UTC)
 * Just one comment Zoe! You don't have to sign your contribution when you are writing on our essay page! It would make the structure a bit messy! :) Just improvise mate (discuss • contribs) 01:20, 3 December 2018 (UTC)
 * yes, I have realized this problem, and I tried to delete the early signature. But I can not delete the signature and the time recording every last one change.

Zoe090909 (discuss • contribs) 01:23, 3 December 2018 (UTC) no problem! I'll take care of it :) Just improvise mate (discuss • contribs) 01:24, 3 December 2018 (UTC) contribs) how should we change the Talk: Living in a Connected World 2018/In what ways does the practice of copywriting shape the affordance of platforms and websites?. Zoe090909 (discuss • contribs) 03:25, 3 December 2018 (UTC)

Resources
Edit: I've organised our resources alphabetically, which should make it easier to browse through them! Just improvise mate (discuss • contribs) 16:12, 26 November 2018 (UTC)

Academic articles and books

 * boyd, D., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. journal of computer-mediated communication.13(1), 210-230.
 * This is part of our compulsory reading I believe, this pieces gives you a definition of what social network sites are, and how they are used. I think this is essential for our essay! Just improvise mate (discuss • contribs) 19:02, 30 November 2018 (UTC)


 * Costa-Sánchez, C., & Míguez-González, M. I. (2018). USE OF SOCIAL MEDIA FOR HEALTH EDUCATION AND CORPORATE COMMUNICATION OF HOSPITALS. El profesional de la información.27(5), 1145-1154.
 * This resource is available through Communication Source, which you can access through MyPortal.


 * Dzyaloshinsky, I. M., & Pilgun, M. A. (2015). Social media in Russian business communication: Analysis and development prospects. russian journal of communication.7(1), 27-39.
 * Available through Communication Source.


 * Kietzmann, J., Hermkens, K., McCarthy, I. P., & Silvestre, B. (2011). Social media? get serious! understanding the functional building blocks of social media. Business Horizons.54(3)


 * Kwok, L., & Yu, B. (2012). Spreading social media messages on Facebook: an analysis of restaurant business-to-consumer communications. Cornell hospitality quarterly.54(1)


 * Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
 * In this paper Mangold and Faulds talk about how social media got integrated into the marketing promotion mix, a very fundamental marketing concept. As far as I remember, you have experience in marketing so I'm sure you'll be familiar with the concept! Just improvise mate (discuss • contribs) 00:07, 3 December 2018 (UTC)


 * Storey, M.D., Singer, L., Cleary, B., Filho, F.M., & Zagalsky, A. (2014). The (R) Evolution of social media in software engineering. FOSE.
 * This is an interesting read about how the evolution of social media change software engineering. It's worth looking into as there are concept that we can take away from this article and integrate it into our own! Just improvise mate (discuss • contribs) 16:10, 26 November 2018 (UTC)


 * Shannon, C. E. (1961). Two-way communication channels. In Proceedings of the Fourth Berkeley Symposium on Mathematical Statistics and Probability, Volume 1: Contributions to the Theory of Statistics. The Regents of the University of California.


 * Treem, W. J., & Leonardi, M. P. (2013). Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and assocation. annals of the international communication association.36(1), 143-189.
 * This article elaborates on how organisations use social media for multiple purposes. I also believe this is essential for our essay! Just improvise mate (discuss • contribs) 19:06, 30 November 2018 (UTC)


 * Victor, D. A. (1992). International business communication. New York, N. Y.: HarperCollins.
 * This book is about business communication. Very useful source! Just improvise mate (discuss • contribs) 19:32, 30 November 2018 (UTC)

URLs
Hi ! Could be a good example to prove our argument! I've given the link a heading to remind us what article it redirects us to. If you could do the same next time would be very much appreciated! Just improvise mate (discuss • contribs) 16:14, 26 November 2018 (UTC)


 * KFC new menu items: https://www.businessinsider.com/kfcs-new-menu-items-in-china-2014-10?IR=T

Zoe090909 (discuss • contribs) 05:00, 22 November 2018 (UTC)
 * Anirudh Menon.(2017) https://www.techfunnel.com/martech/impact-social-media-business-communication/
 * This looks like a useful article, thanks! Have you looked at the ones I have put on ? Just improvise mate (discuss • contribs) 12:04, 22 November 2018 (UTC)
 * ? Yes, recently I hava finish reading the resources you provided, and I tried to draw a brief outline of them.Thank you for your advice.

Zoe090909 (discuss • contribs) 00:22, 28 November 2018 (UTC)

Feedback
Just improvise mate (discuss • contribs) 12:25, 7 November 2018 (UTC)


 * Hi Guys. Just a quick note here - I've noticed that there's not much in the way of activity on this discussion page, and nothing on the essay page yet. I'm wondering what you are waiting for? Just go for it! A good place to start would be working on the discussion page and registering all of the reading you've done so far this term and discussing between you what you think is relevant to your essay question. From there, you can start reviewing the relevant scholarship in more depth and drafting the essay on the essay page. It's really up to you, but I would have expected to see lots more content and discussion by now.
 * Hi Guys. Just a quick note here - I've noticed that there's not much in the way of activity on this discussion page, and nothing on the essay page yet. I'm wondering what you are waiting for? Just go for it! A good place to start would be working on the discussion page and registering all of the reading you've done so far this term and discussing between you what you think is relevant to your essay question. From there, you can start reviewing the relevant scholarship in more depth and drafting the essay on the essay page. It's really up to you, but I would have expected to see lots more content and discussion by now.


 * Here's some text from the assessment brief - available for some time now on Canvas - to remind you of the importance of starting early:
 * There is no absolute fixed way to write the essay, but each team should aim for 3000 words in total. You can check this by copying and pasting text into a word doc periodically to check word count (Wiki*edia sites count characters, not words!). The Collaborative Essay you produce with your team on the Essay Page itself will be marked, in much the same way as any essay, and will be given a single mark. It is the only component that carries a collaborative mark. Everything else is individually assessed.


 * The assessment activities you undertake will be measured against an evidence trail of your editing and discussion activity – all of which is recorded and time-stamped by the wiki software via your contributions record. This is referred to as contribs. This is the most important aspect of the whole project, and there is video content which guides you through the process of checking this and the reasons why this is important. This is also something that will be confirmed in the Wiki Labs. The contribs trail is the reason why it is extremely difficult for groups to carry members who ‘coast’ through the project, and impossible for ‘coasters’ to get away with doing little work. It is also impossible to attempt to fudge this bit of the assessment the night before the due date, because every edit, every contribution, down to the last character, is traceable and publicly viewable on the platform. Whereas you may have been lucky with this last-minute assessment tactics in the past, DO NOT be tempted to leave this assessment to the last couple of days! You will fail. I cannot emphasise this enough, and absolutely mean it. Your individual contributions to Essay Discussion Pages, as well as the Essay Page itself are crucial, and you shouldn’t wait for others to start (you could be waiting forever). Start early!
 * GregXenon01 (discuss • contribs) 08:55, 15 November 2018 (UTC)

hi just found this on Technology Affordances, written by William W. Gaver. Might be of use? [Gaver, Affordances|https://dl.acm.org/citation.cfm?id=108856] GregXenon01 (discuss • contribs) 15:43, 17 November 2018 (UTC)

Also: Special Issue of Social Media + Society on affordance in various contexts... https://journals.sagepub.com/toc/sms/1/2 GregXenon01 (discuss • contribs) 15:47, 17 November 2018 (UTC)

Thanks for the links ! Here's another link from James Gibson, where he talks about the theory of affordances. This could be a good starting point for our reading! Just improvise mate (discuss • contribs) 16:09, 17 November 2018 (UTC)

Hello, can I please ask what's your essay question is? So that I could give my input as well, thanks! Awesooome92 (discuss • contribs) 01:08, 21 November 2018 (UTC)


 * Hi  this is a really promising start. I think the change in direction for the question is sensible, as you have identified an area that is already very rich and there are lots of resources obtainable to support any arguments you wish to make. As your question has changed to "How could organizations improve the affordances of their digital technologies?" this is now quite broad, but very much lends itself to a case study approach, where you can discuss a specific example (perhaps in comparison with a second example) that gives you the grounds to think about current affordances of a particular app, say, and what sort of improvements or streamlining might be necessary to transform user experiences through an affordance approach.
 * Good outline structure. This gives a clear basis for moving forward. The next step might be to conduct a number of annotations, and get them written up here in order to solicit discussion ad engagement with each other and with your research community (i.e. myself and the rest of the class!). I would also say that the resources you've uncovered so far are certainly useful, and would encourage you to take a look through the suggested reading I've already posted, as this clearly links to your amended question.
 * you'll see that they have amended their original questions slightly to "How could organizations improve the affordances of their digital technologies?"
 * Good work so far - let's keep the momentum going! GregXenon01 (discuss • contribs) 15:48, 21 November 2018 (UTC)

Thanks for your feedback ! However, I have just amended the essay question again since I wasn't pleased with the direction my research for the previous topic was going. I will keep this page updated on a regular basis and provide annotations as well when I can! Just improvise mate (discuss • contribs) 15:53, 21 November 2018 (UTC)
 * that's fine sometimes finding a question can be quite an iterative process - I'm confident you'll settle on something that will be very productive GregXenon01 (discuss • contribs) 16:00, 21 November 2018 (UTC)


 * Thanks ! I tried to adjust the essay question on our group page, but I ended up messing up the link, sorry! Would you mind creating a link for our essay page? Thanks!

Hi Guys, I just wanted to say this: what an organized discussion page you have so far! Now I am jealous :P hahahah.. but, thanks to you both you are pushing us to do better :) Melis and I will start to work on ours to be more specified with our main approaches. Best of luck and have a great night! Zam (discuss • contribs)

Haha thanks ! Organisation is key haha! I like to read a lot about a topic first and take notes before I actually start writing anything cause that way I can literally write 3000 words in a couple of hours because I have all the knowledge I need already. It might be a good strategy for you as well if you don't have one yet! Just improvise mate (discuss • contribs) 11:19, 28 November 2018 (UTC)


 * Hi just a quick note on signatures - you should sign using the four ~'s on any discussion pages, including this essay discussion page. However, on the essay page itself, you should refrain from signing. There's no need and it makes the page look untidy. I would remove these signatures from the essay page itself - wiki admin may come along and alert you to the same thing. GregXenon01 (discuss • contribs) 15:44, 28 November 2018 (UTC)

Thanks {@GregXenon01}. Thank you for your advice. I will make the layout clearly. Zoe090909 (discuss • contribs) 17:39, 28 November 2018 (UTC)

Suggestions
Hey guys, I came across this case study on Alexa and since you're into tech gadgets and this case is good for your topic as well so I though I should share this with you guys. I have done a little research and tried to summarize it. It is about a campaign/ad on social media about 'Alexa loses her voice’. It is Amazon’s popular commercial launched on YouTube during Super Bowl season 2018. As you know Alexa is a virtual assistant who is interactive and connects with consumers, offering instant support in playing music as well as answering to a variety of questions. However, due to increasing competition in the market, it was important for Amazon to create top of the mind recall amongst their customers, which derived them to strategically release the creative commercial on social media and invest during Super Bowl in order to reach to a larger audience and generate conversations online through innovative content.

Amazon took a humorous approach to showcase that Alexa is irreplaceable. Isn't that interesting? So basically the video demonstrated that Alexa loses her voice which immediately takes over the news and causes chaos within the organization and when the news strikes the ears of Jeff Bezo (Amazon CEO), the employees reassure that they have an alternative fix which turns out to be hiring six celebrities, Gordon Ramsay, Cardi B, Rebel Wilson, Sir Anthony Hopkins who act as assistants to Alexa’s consumers. Furthermore, the video showcases humorous instances where the celebrities are not able to perform the required task well which leaves the consumers confused and dissatisfied but during the end, Alexa revives and assures to cater everyone, henceforth.

The viewers loved the advertisement and appreciated the celebrities’ take up the role of Alexa. According to CNBC, 2018, the advertisement ranked on the 4th position, while having a 7.92 share of voice online with an estimated ad spend of $14.9 million.

In this advertisement, Amazon incorporated some strategic and thoughtful moves in terms of business communication, which led to its success throughout social media. Firstly, they placed their product Amazon Echo to create an impact on their sales. Secondly the presence of Jeff Bezo, established a more personalized interaction and showcased an open internal culture of the organization. Thirdly, the use of renowned celebrities generated a lot of noise for the company. Lastly, the content played the most important role as their message was clear and hit the right strings of the consumers and grabbed their attention that is quite difficult to achieve for organizations today due to an increase in consumers short attention span. I hope this helps, take care! Not-so-happy and busy Sunday!!

Links: https://www.digitaltrends.com/home/alexa-super-bowl-tease-jeff-bezos/ https://www.cnbc.com/2018/02/05/super-bowl-2018-the-best-tv-commercials-and-how-much-they-cost.html https://www.marketingdive.com/news/alexa-loses-her-voice-in-amazon-super-bowl-tease-featuring-jeff-bezos/515738/ https://eu.usatoday.com/story/sports/Ad-Meter/2018/02/05/alexa-irreplaceable-amazon-wins-usa-todays-ad-meter/307788002/ https://locowise.com/blog/the-best-viral-marketing-campaigns-of-2018 Awesooome92 (discuss • contribs) 13:44, 2 December 2018 (UTC)

hey ! Thank you! This looks really interesting, and well done for putting in all the effort to summarise it. Hope you're getting on well with the assignment! Just improvise mate (discuss • contribs) 20:57, 2 December 2018 (UTC)

Hi, thank you for appreciating! Yes, extremely busy, can't wait to submit everything tomorrow! Awesooome92 (discuss • contribs) 21:21, 2 December 2018 (UTC)
 * Same! I've just submitted my dissertation proposal, so happy! Now I can crack on doing the collaborative essay. How did you get on with your proposal? Just improvise mate (discuss • contribs) 22:07, 2 December 2018 (UTC)

Instructor Feedback for this Collaborative Essay
General Feedback:

Essays of this standard roughly correspond to the following grade descriptor. Depending on where your actual mark is in relation to the making criteria as outlined in the relevant documentation, it should give you an idea of strengths and weaknesses within the achieved grade band overall:


 * Satisfactory. Among other things, satisfactory standard work may try to relate an idea from the module to an original example, but might not be very convincing. It may waste space on synopsis or description, rather than making a point. It may have spelling or grammatical errors and typos. Attainment of most of the intended learning outcomes in evidence, some more securely grasped than others, resting on a circumscribed range of evidence and displaying a variable depth of understanding. The wiki markup formatting will need some work.

In CMC, we generally look for the following as a guideline when assessing your written work in relation to specific briefs: Satisfactory. Needs work. Satisfactory.
 * Quality of research: evidence of critical engagement with set course materials; evidence of independent reading of appropriate academic material.
 * Originality of thought: well-articulated and well-supported argument; evidence of critical thinking (through taking a position in relation to key ideas from the course, and supporting this position); evidence of relational thinking (through making connections between key ideas from the course and wider literature; support these connections); evidence of independent critical ability.
 * Clarity of expression: appropriate writing style; clear and coherent structure; consistency and accuracy in referencing (APA/Wikipedia convention).

Specific Feedback:


 * You have submitted a fairly well written response to the brief. Here you outline a number of arguments that specifically address the themes of social media and business communication. Your discussion of the research evidences some interesting takes on some of the scholarship on your chosen topic, although some of this discussion veers on the side of description rather than critical engagement and analysis – this is something that you will develop through time and practice. The examples that you have chosen to discuss your theme (particularly the discussion around social media as data hub; and your intercultural case studies – White Elephant, KFC, and FB) are very well-judged because they enable you to illustrate your argument. Some captioned images in relation to these would have improved the aesthetics of the page overall.


 * You evidence some independent reading on your subject matter – although I do think that further reference to the set reading that is available to you on this module (and other core modules on this programme) via the resource list on VLE would have really helped you to open things up theory-wise. This would have especially been the case regarding research into monetisation of information flows, as well as scholarship on data economics. I would have liked to have seen a deeper engagement with, and analysis of, the main concepts.


 * The essay is written in an accessible style, generally, and your argument is well structured, and is (occasionally) critically engaged. There are moments where you need to take a little more care in your phrasing and use of academic English, but on the whole one can say that this is written very well. There are one or two typos, but these are few and far between and don’t tend to detract from the main gist of argument. This is something to take forward, however: attention to detail is an absolute baseline at this level.


 * You make fair use of the wiki platform – breaking up chunks of text into smaller, accessible sections, using some captioned images and tables to deliver an easy-to-read essay. I would have looked at the formatting and considered the balance of images and text as they appear on screen, and perhaps moved things around; and I would have certainly added further images to enhance the effect and make the most of the platform’s affordances. You have demonstrated awareness of some underlying issues inherent in the theme itself, and have made some crucial connections between your own independent research and the workshop discussions and especially, the work encountered through the set reading on the module. This is a fair attempt at a first essay at this level, using this somewhat unfamiliar platform – and shows potential, going forward.

'''N.B.: Feedback for your Discussion, engagement and contribs elements for the assessment will be given on your individual User Discussion Pages. That individual feedback should be considered in relation to the feedback here, because of the fundamentally connected nature of the two tasks. Grades for all work will communicated confidentially via Canvas.'''