Internet Technologies/Web advertising

Web Advertising uses static images, animated GIFs, and Flash Animation to display a product or service. Advertising on the Web displays in many different ways such as banners or buttons, Pop-up and Pop-under, and intro pages to websites.

A banner or a button can be an image, animated gif, flash video or plain text

A Pop-up or Pop-under causes a new browser window to open and displays a webpage that can contain text, images and flash.

Intro Pages to websites usually have a flash or gif animation to introduce a company, their services or Products.

Internet advertising is delivered by ad servers. The most common type of ad server in use today is the Central ad server.

Standard Sizes for Banner Style Advertisements are as follows:

Rectangles -

300x250 250x250 240x400 336x280 180x150

Banners - 

468x60 234x60 88x31 120x90 120x240 125x125 728x90

Skyscrapers -

160x600 120x600 300x600