History of wireless telegraphy and broadcasting in Australia/Topical/Publications/Australasian Radio World/Issues/1949 01

P.01 - Front Cover
The Australasian Radio World

Registered at the G.P.O., Sydney, for transmission by post as a periodical.

1/-

Vol. 13 - No. 8; JANUARY 15, 1949

P.03 - Contents Banner
THE AUSTRALASIAN RADIO WORLD

Devoted entirely to Technical Radio

and incorporating

ALL-WAVE ALL-WORLD DX NEWS

VOL. 14 (sic, 13) - JANUARY, 1949 - No. 8

P.03 - Publication Notes
Published by the Proprietor — A. G. HULL, Balcombe St., Mornington, Vic. Phone: M'ton 344.

Technical Editor — PAUL STEVENS, 21 Fletcher's Av., Bondi, N.S.W. Phone: FW6157

Short-wave Editor — L. J. KEAST, 7 Fitzgerald Rd., Ermington, N.S.W. Phone: WL1101

Advertising Representatives —

In N.S.W.: Amalgamated Publications Pty. Ltd., 83 Pitt St., Sydney. Phone: B1077

Representatives —

In Queensland: John Bristoe, Box 82, Maryborough, Q.

In New Zealand: H. Barnes & Co., 4 Boulcott Terrace, Wellington & S.O.S. Radio Ltd., 283 Queen St., Auckland

In England: Anglo Overseas Press Ltd., 168 Regent St., London, W1.

Distributed throughout the World by Gordon & Gotch (A/asia) Ltd.

Subscription Rates: 12 issues - 10/6; 24 issues - £1; To N.Z. and Overseas - 12 issues, 12/-; Post free

Address for all correspondence - Australasian Radio World, Box 13, Mornington, Vic.

Printed by Bridge Printery Pty. Ltd., 117 Reservoir Street, Sydney, N.S.W., for the proprietor of the "Australasian Radio World," Balcombe St., Mornington, Vic. (Footnote P.44)

P.03 - Contents
CONTENTS

An Electronic Alarm. . . . 5

Handy P.A. Amplifier. . . . 7

World Standard. . . . 13

A Challenge. . . . 16

Differential Condensers. . . . 17

"New Look" Selectivity. . . . 21

10/15 Converter. . . . 25

Standard Power Unit. . . . 29

Photo-Flash Experiments. . . . 31

New Set Designs. . . . 35

Speedy Query Service. . . . 42

P.03 - Editorial
EDITORIAL

You may wonder why the Women's Weekly can give you so much reading matter for 3d. when I only offer you a much smaller publication for four times the price. There are many strange things in the publishing business. For example, when you pay your 1/- the actual amount received by the publisher will not nearly pay the printer's bill. The more copies the publisher sells the more money he loses, unless he can convince enough advertisers to support him. If I sold an extra 5,000 copies of Radio World each month I would be running at a dead loss. Silly, isn’t it? Paper, printing and block costs are up about double what they were in 1939, so are the prices of books, shoes, suits, motor cars and many other things. Yet there seems to be an unwritten law that the price of magazines must remain at not more than 1/- per copy. Getting back to the value offered by the Women's Weekly and other such publications; the explanation lies in the advertising revenue. With cosmetics, patent medicines and many house hold lines it becomes possible for the trades concerned to support general magazines with thousands of pounds' worth of advertising for each issue. But when it comes to technical radio only; well, the component manufacturers are having a pretty thin time of it and they cannot afford to spend big sums on advertising. So the publisher of a magazine devoted exclusively to technical radio can only shrink his publication to conform with the shrinking of the purchasing power of the shilling, if he wants to remain in business. Which makes it hard to explain why optomists should be wanting to start up in the publishing game. What is that they say about rushing in where angels fear to tread? Or is it that one is born every minute! — A. G. HULL.