Handbook of Management Scales/Threat of commercial failure

Definition
In the article, the threat of commercial failure refers to the uncertainty associated with both the engineering and design of a sourced technology and the technology's commercial success.

Items
Items were rated on a scale ranging from 1, "strongly disagree", to 7, "strongly agree".


 * It was not clear whether this technology would work as it was intended technologically.
 * Our firm was confident that this technology would perform as it was originally designed. (R)
 * We were certain this technology would meet our technical expectations. (R)
 * We were certain this technology would meet customer demands. (R)
 * Our firm was confident that this technology would achieve our market goals. (R)

Source

 * Steensma & Corley (2001): Organizational Context as a Moderator of Theories on Firm Boundaries for Technology Sourcing. Academy of Management Journal, Vol. 44, No. 2, pp. 271-291.