Handbook of Management Scales/Partner's value proposition

Items
In this alliance, the partner:


 * Is competent and knowledgeable about the firm’s products and platforms. (0.80)
 * Promotes the firm’s products and platforms. (0.80)
 * Has procedures to ensure quality services for customers (e.g., implements quality control procedures, incorporates customer feedback, and handles customer complaints). (0.84)
 * Has a viable business model and market presence. (0.77)

Source

 * Lavie et al. (2012): Organizational Differences, Relational Mechanisms, and Alliance Performance. Strategic Management Journal, Vol. 33, No. 13, pp. 1453–1479