Handbook of Management Scales/Opportunity for sustainable advantage

Definition
In the article, the opportunity for sustainable advantage refers to the perceived opportunity for gaining sustainable advantage from a technology.

Items
Respondents indicated agreement with the first statement in each pair with a rating of 1 and agreement with the second statement with a rating of 7.


 * This technology would allow our firm to attain certain benefits that our competition will be unable to match regardless of their efforts. / Our competition would be able to reap similar strategic benefits within a short time frame. (R)
 * There would be little differentiation between our firm and our competition as a result of possessing this technology. / As a result of this technology, our firm would effectively set itself apart from other firms in the industry throughout the life of the technology.
 * This technology would allow our firm to exploit opportunities our competition would be unable to for the duration of the technology's effective life. / Our competition would be able to exploit similar opportunities in the near future. (R)

Source

 * Steensma & Corley (2001): Organizational Context as a Moderator of Theories on Firm Boundaries for Technology Sourcing. Academy of Management Journal, Vol. 44, No. 2, pp. 271-291.

Related Scales

 * Product competitive advantage