Handbook of Management Scales/Online store service

Items
The construct was measured using 7 points semantic-differentials.


 * Unwilling to help - willing to help
 * Unfriendly - friendly
 * Less knowledgeable - very knowledgeable

Source

 * Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.