Handbook of Management Scales/Online store navigation

Items
The construct was measured using 7 points semantic-differentials.


 * Hard to use - easy to use
 * Bad representation of the CDs - good representation of the CDs
 * Hard to navigate the site - easy to navigate the site
 * Inﬂexible site - ﬂexible site
 * Hard to learn how to use the site - easy to learn

Source

 * Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.