Handbook of Management Scales/Online store merchandise

Items
The construct was measured using 7 points semantic-differentials.


 * Little information about the CDs - much information about the CDs
 * Little value for money - a lot of value for money
 * Uninteresting offers - interesting offers
 * Bad alignment with my interests - good alignment with my interests

Source

 * Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.