Handbook of Management Scales/Online store atmosphere

Items
The construct was measured using 7 points semantic-differentials.


 * Boring site - fun site
 * Unattractive site - attractive site
 * Little pleasure to browse through - great pleasure to browse through

Source

 * Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.