Handbook of Management Scales/Offline store service

Items
The construct was measured using 7 points semantic-differentials.


 * Unfriendly personnel - friendly personnel
 * Few helpful salesmen - Many helpful salesmen
 * Bad service - good service
 * Bad reputation - good reputation
 * Unknowledgeable sales personnel - knowledgeable sales personnel
 * Slow checkout - fast checkout

Source

 * Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.