Handbook of Management Scales/Offline store merchandise

Items
The construct was measured using 7 points semantic-differentials.


 * Uninteresting products - interesting products
 * CDs I don't want - CDs I want
 * Little value for money - much value for money
 * Bad buys on products - good buys on products

Source

 * Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.