Handbook of Management Scales/Offline store atmosphere

Items
The construct was measured using 7 points semantic-differentials.


 * Dull store - bright store
 * Unattractive store - attractive store
 * Old-fashioned - modern

Source

 * Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.