Handbook of Management Scales/Market volatility

Items

 * Stable--unstable
 * Certain--uncertain
 * Changes slowly--changes rapidly
 * Predictable--unpredictable

Source

 * Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81. Adapted from Bello/Gilliland (1997).