Handbook of Management Scales/Firm risk preference

Description
The scale was based on Venkatraman (1989).

Definition
In the article, firm risk preference refers to a firm's propensity for risk taking.

Items
Items were rated on a scale ranging from 1, "strongly disagree", to 7, "strongly agree".


 * We seem to adopt a rather conservative view when making major decisions.
 * We have a tendency to support projects where the expected returns are certain.
 * Operations have generally followed the "tried and true" paths.
 * Our operations can be generally characterized as high risk. (R)

Source

 * Steensma & Corley (2001): Organizational Context as a Moderator of Theories on Firm Boundaries for Technology Sourcing. Academy of Management Journal, Vol. 44, No. 2, pp. 271-291.

Related Scales

 * Risk aversion
 * Risk taking