Handbook of Management Scales/Competitive intensity

Description
The authors examined the validity of the measure in a two-step approach recommended by Anderson and Gerbing (1988).

Items

 * Few--many competitors
 * Weak--strong competition
 * Few--many competing products

Source

 * Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81.