Handbook of Management Scales/Alliance proactiveness

Description
An alliance management capability measure was conceptualized and operationalized. It is reflected by five underlying routines: interorganizational coordination, alliance portfolio coordination, interorganizational learning, alliance proactiveness, and alliance transformation.

Definition
Alliance proactiveness is defined as the extent of routines to identify potentially valuable partnering opportunities.

Items

 * We strive to preempt our competition by entering into R&D alliance opportunities.
 * We often take the initiative in approaching firms with R&D alliance proposals.
 * Compared to our competitors, we are far more proactive and responsive in finding and “going after” R&D partnerships.
 * We actively monitor our environment to identify R&D partnership opportunities.

Source

 * Schilke/Goerzen (2010): Alliance Management Capability: An Investigation of the Construct and Its Measurement, Vol. 36, No. 5, pp. 1192–1219.