Getting Started as an Entrepreneur

Getting Started as an Entrepreneur is a brief introduction to the basics of starting your own technology-driven business. Written in concise, simple language, the book is a quick read that you can absorb in a couple of hours.

The book emphasizes both traditional and social entrepreneurship as exciting paths for start-up entrepreneurs. With inspiring profiles of entrepreneurs whose work provides models of creative thinking and ideas that make a difference in the world, this book will help you follow your entrepreneurial passion!

Opportunity

 * Entrepreneurship Is
 * Defining the Opportunity
 * Social Entrepreneurship
 * Why Be a Social Entrepreneur
 * The Idea Factory
 * Evaluate Your Idea
 * Your Intellectual Property
 * Profile: A Sense of Success
 * Profile: Ideas on Wheels

Market

 * Identifying Your Customers
 * Evaluating the Market
 * Reaching the Customer
 * Start Spreading the News
 * Show Me the Numbers
 * The Competition
 * Profile: Cleaning Up
 * Profile: Marketing to the Poor

Team

 * Teams Make It Happen
 * The Layers of a Team
 * Building a Healthy Team
 * Networking
 * Incubators
 * Profile: Choosing Team Players
 * Profile: The Right Team

Plan

 * Business Plans
 * Tips & Tricks
 * Business Models
 * Measuring Your Success
 * Presenting Your Plan
 * Licensing as Part of the Plan
 * Profile: Innovation in the Bag
 * Profile: Open to Learn

Company

 * Getting Started
 * What Makes it a Company
 * Nuts and Bolts of Company Formation
 * For Profit or Not
 * Legal Structures
 * Profile: A Failure Success Story
 * Profile: Chemical Attraction

Money

 * Bootstrapping
 * Finding the Money
 * Debt and Equity
 * Your Equity Circle
 * Pieces of the Pie
 * Social Money
 * Profile: Waiting a While
 * Profile: Student-Run, Their Way