Elements of Political Communication/General guidelines/Succinctness

Use an assertive tone and state facts directly. Remove sentence beginnings like “I personally believe that...”. Readers and listeners already know you believe it is true because you're the author. Spending the first half of a sentence establishing the subjectivity of an issue and the second half trying to prove that one position is superior, such as "this is just my opinion, but..." is a self-defeating task. Read and reread your piece and make necessary corrections. Remove redundant phrases, sentences, and paragraphs; nothing is written in stone. Never say in six words would you could in three: Take this sentence.