Communication Theory

This book is an introduction to communication theory — the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.

Contents

 * 1) Perspectives on Theory
 * 2) /Introduction/: An overview of theory in communication study
 * 3) Theorists and Approaches to Communication
 * 4) /Uncertainty Reduction/: Charles Berger, Richard Calabrese
 * 5) /Propaganda and the Public/: Walter Lippmann, Harold D. Lasswell, Edward Bernays, and Jacques Ellul
 * 6) /Uses and Gratifications/: Herzog, Katz, and friends
 * 7) /The Frankfurt School/: Max Horkheimer and Theodor Adorno
 * 8) Communicative Action: Habermas Commentary
 * 9) /Semiotics and Myth/: Roland Barthes
 * 10) /Orality and Literacy/: Walter Ong
 * 11) /Diffusion of Innovations/: Gabriel Tarde, Everett Rogers
 * 12) /Social Systems/: Niklas Luhmann
 * 13) /Network Society/: Manuel Castells
 * 14) /Nonverbal Communication/

Teoria de la Comunicación