Branding a University Media Department/What are the immediate obstacle to a media department's branding process?

Here are a few obstacles to start with: Here are a few ways to overcome these obstacles: These are motivations to refine a clear brand:
 * Time,
 * Energy
 * Budget
 * Creative imagination.
 * Discontinue less productive activities including anything not vital for success.
 * Schools can't recruit without a clear brand.
 * A brand's vision, mission and niche description should define all other activities. If it doesn't fit the brand, don't do it.