Branding a University Media Department/Universities must refine their niche

Discipline-based missions (“going into every person’s world”) might represent this university’s niche market, Is it possible to integrate missions in a course syllabus? We have talked about a media major accompanying every mission. Who documents the experience? JH: Some students can't afford to participate in missions. (RB) It's necessary to define "missions." (LH) We cannot let the University’s idea of missions define our focus. (JH) We should train students to tell God’s story unfolding in today’s world. (KA)