Branding a University Media Department/A General Structure and sequence for development of a brand (JH)


 * A General Structure for the Branding Process (JH)
 * 1) Brainstorm with an all encompassing, large group.
 * 2) Research, build, edit and test in small groups.
 * 3) Present and adapt test back in the large group.
 * 4) Research, build, edit Implement the larger campaign = Large Groups
 * 5) Present, adapt and test = Large Group