Branding a University Media Department


 * This Wikibook has been established to develop a branding process for a small private university's media department . An on-line community will brainstorm and develop ideas related to this process.
 * It's necessary to agree on a definition for branding and that branding is not optional.
 * Are there unique branding requirements for a small private university’s media program?
 * This discussion is for faculty, students, alumni, administrators, professional advisors and everyone involved with the media department's curriculum.

Chapters For Initial Discussions

 * /A Definition for Branding/
 * /Unique issues related to the branding of a university media department/
 * /Who should be involved in the branding of a small private university media department?/
 * /A General Structure and sequence for development of a brand (JH)/
 * /What are the immediate priorities to begin a branding process?/
 * /Premises for discussion and consideration/





Brainstorming Chapters

 * /What are the immediate obstacle to a media department's branding process?/
 * /The structure of 15-week semester should be evaluated/
 * /Is graduation in three years feasible?/
 * /Universities must refine their niche/
 * /Can Gen. Eds. be taken online during a "professional semester?"/
 * /Is it in-advisable to design a curriculum around faculty?/
 * /Making room for new media in the curriculum/
 * /Who are our competitors?/