Basic Book Design/Punctuation in Quotations

Question marks and exclamation marks go inside or outside quotations, depending on whether the quoted text used the punctuation mark.


 * She asked me, "Is this the train to Altoona?" (Correct)
 * Do you really call that "borscht"? (Correct)

If you're novice, always put periods and commas inside quotation marks.


 * "Go on," he said, "I'm listening." (Correct)

The Chicago Manual of Style (5.11-13) has a page and half about when to put a period outside quotation marks. If you understand these rules, follow them. E.g.,


 * Yes, this is what they call "borscht". (Correct)