Advertising/Radio

Radio
Important aspects of a radio ad are duration and tempo. Some ways to use tempo include pausing for emphasis, and making the tone competitive or mellow. Radio advertisers try to make a "natural rhythm": using emphasis to create beats in words and phrases.

Types

 * Pitch - An announcer talking.
 * Situation - A dramatization, or "story"
 * Song

Other types of radio ads are combinations of these three:
 * Bed - Pitch with a Song background.
 * Donut - A Song with a Pitch in the middle.
 * Tag - A Song with a Pitch at the end.
 * Vignette - A Pitch, followed by a Situation, followed by a Song

The basic structure of a radio ad is Context (beginning), Content (middle), Conclusion (end).